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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Southlake Optometry Group the leading provider of vision care products and services in Hoover.

Tracey L. Mercer, OD

Photo of Dr. MercerDr. Tracey Mercer is a native of Demopolis, Alabama. She received her BS degree from the University of South Alabama in 1995. Since her graduation from UAB Optometry School in 1999, she has been in private practice optometry in North Shelby County. Dr. Mercer opened her own office in January 2015 in the Hoover area. She enjoys seeing patients from infancy to seniors.

When she is not at work, Dr. Mercer enjoys spending time with her husband Robert and two children. She is active in her church at Asbury United Methodist as well as supporting the schools and their activities.

Women of Hoover Dr. Tracey Mercer from Tracey Mercer on Vimeo.


You will know this office is different from the moment you walk through the door. The smiling faces that greet you and the relaxed atmosphere are a welcome change to the sterility found in most offices.

Photo of BridgetteBridgette Dodson

Bridgette is the smiling face that checks you in and verifies your insurance when you arrive. She came to us from the City of Pelham.


Photo of MariaMaria Wall

Maria has been here since 2020. She is the best at helping patients understand their insurance and benefits. She graduated from UAB with a Psychology degree and is pursuing a Masters as a Child Advocacy Specialist.


Photo of JalinJalin Clifton

Jalin is a technician. She came to us with a background in preschool educations. While being very proficient at her duties gathering information, she is wonderful at putting patients at ease and making them feel at home.


Photo of HeatherHeather Collins

Heather has worked as an optician for over 10 years. She loves colorful, fun frames and helping patients find the right frame for them.


Photo of SuziSuzi Russell

Suzi has been an optician for over 30 years. She loves working with us in a dedicated customer service environment. She enjoys helping patients make decisions to flatter their faces. Suzi also edges lenses in the office to make the process of getting glasses much easier in many cases.